Episode 711
Why Every Great Sales Meeting Starts With an Agenda
Guest: Brian Maas
Golden nugget
"Success is nothing more than a few simple disciplines, practiced every day." ~ Jim Rohn.
One of the simplest things salespeople can do to improve their meetings is also one of the most overlooked: a well-planned agenda. In less than two minutes, you can establish credibility, show you’re prepared, involve the prospect in shaping the conversation, and set expectations for what happens next. The agenda isn’t just about organizing a meeting, it’s about earning the right to lead it.